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Ladies Who Strategize is a thriving, private online community for female identifying and non-binary strategists of all stripes and industry persuasions. It’s a mix of brand, marketing, agency, in-house, and design strategists at the beginning middle and top of their game.
Annually, we have the opportunity to gather at a retreat and share meals and mindmeld on things while stepping out of our collective crazy days.
In 2024 I had the great opportunity to contribute to the retreat agenda, and led a workshop on all things Synthesis & Storytelling. Session discussion and where I led more of an introduction to a topic or where we dove into the nuances organically emerged based on the make-up of who was in the room. This was an interactive session, with participants picking out specific synthesis methods and shared their own experience grappling with ethics and rigor.
The TLDR:
Workshop on design synthesis methods (of synthesis itself, and sharing out synthesis with partners/stakeholders)
How to think about the differences between synthesis methods
Synthesis & the human condition: considering ethics / our now-hopefully-better recognition of bias and what to do with it
Sstorytelling your synthesis (your objective in sharing and how that shapes your narrative)
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