Ariana Koblitz
 

Currently at Bank of America, leading teams launching new financial products, reimagining account opening, and bridging “I want this” to “I’m doing this” moments.

In general, excited to direct a team of designers, strategists, and big thinkers to make a vision become a reality, delivering on a mission-driven strategy roadmap & making sure it’s an experience that works for real people with real-world problems. Ask me about what makes people feel confident, able to make informed decisions (whether it’s about a bank, insurance, or HIV medication product), and what gets a cross-disciplinary team over the finish line.

 


I lead teams that

Connect dots between design & business

Design works best when it establishes a strategic focus across user, business, and technical constraints, and sets a direction diverse teams embrace.

This means asking the right questions.

➜ Where I've worked

Upskill in craft up and down the double diamond

Designers come from all different corners of the creative world - which means a rich set of inspirations and motivations to harness, and requires setting a clear bar for craft.

➜ What I’ve worked on

Design for all

I believe in the imperative to do good - and that requires a lot of assumptions-catching, both by team members while initially creating things as well as an automated, integrated feedback loop to ensure continuous improvement.

➜ My drivers