CONTEXT

Ben Siegel is a math and tech teacher in the Bronx who has developed a tool for colleagues to create and set assignments solving an issue many grapple with:

How do you prevent students from sharing answers?
How can you make it easier to craft and prepare assignments across multiple classes?

JumblED does exactly that:

Teachers create question banks, say sets of easy medium and hard prompts
They then create assignments by setting how many easy, medium, and hard questions students should complete.
JumblED then does what its name suggests: creates unique assignments by “jumbleing” which questions a student sees in their assignment.
Teachers can access thousands of question banks in math, science, and history to build their assignments.

MY ROLE

Ben had created the backbone: JumblED was an MVP already up and running when we connected on this project. My role: support with just-in-time UX strategy and design updates to iterate on features as Ben rolls them out, leading to double the engagement and a 75% increase in key feature usage, for 10k daily users (and growing!).

DOing the work

Mapped out the product strategy behind the problem solving Ben had already done

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Triaged UX and UI updates needed for baseline usability improvements to increase user engagement. Teachers needed to know what to expect and what the next best action was.

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Built out a more robust design system based on current designs, which will make updates much easier once we focus on the visual design (coming soon)

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Built out a backlog logic to help both catalog good ideas as they come and prioritize what should be tackled next (and how this maps back to the product strategy)

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OUTCOMES

Doubled engagement of new users (who previously signed up but hadn’t taken actions subsequently)
Increased number of assignments posted by teachers from 10% to 50% (a key metric demonstrating the value teachers see in JumblED)
Consistent positive feedback to site-wide updates from user base
A prototype persuaded the owner of an already well-established site of past NY state exams repository to add Jumbled as an export option alongside PDF and DOC

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