musings
Ariana Koblitz
Keeping finances in order
Keeping finances in order
musings
Ariana Koblitz
Recipes
Recipes
musings
Ariana Koblitz
Making sense of remote facilitation
Making sense of remote facilitation
musings
Ariana Koblitz
So you're planning a wedding...
So you're planning a wedding...

approach

Design Methods

METHODS | PROCESS
The Design Squiggle
The Design Squiggle

  • HCD for finding the right aha moments & needs to drive ideation

  • Lean for prototyping

  • Agile principles & documentation for team work / management

  • Behavioral economics (& psychology) design for successful iterating

Prototyping
Prototyping

  • Wireframing

  • Storyboarding

  • Video vignettes

  • Blueprinting

Qualitative Research
Qualitative Research

  • Video diaries

  • Ethnographic research

  • Stimuli-based interviews

Synthesis
Synthesis

  • Incl. both qualitative research outputs as well as operational metrics

  • Pattern recognition

  • Cross-functional work session design & facilitation

Reflective insights-gathering
Reflective insights-gathering

Freeform writing helps clear the mind. Figuring out what assumptions and preconceptions I have walking into a project helps shape my questions and early-stage prototyping. It’s important to test assumptions early on; what you discover may surprise and change the direction of a project.  Working on a product you have very little personal experience with (say, a product for first-time parents of a toddler).

Co-design with stakeholders
Co-design with stakeholders

Stakeholders include the end-user, but also those channels a product must navigate to reach said end-user (such as, for instance, a parent in the case of a child). Working in Germany with a wooden toy maker gave me insight into how Ursula Wunsch reflected parents decision-making process in presenting her toys for children.

ArianaKoblitz-experienceDesign_Page_15.jpg

Applying design in the mess of the real world

Adapt the approachDesign is rarely a pre-set process. You drop in anywhere along the double diamond, iterate from there based on what’s needed at that point.

Adapt the approach

Design is rarely a pre-set process. You drop in anywhere along the double diamond, iterate from there based on what’s needed at that point.

Flex the methodsDesign is also not rigid. Depending on the constraints at hand, I choose the right-sized tool and method to move the work forward.

Flex the methods

Design is also not rigid. Depending on the constraints at hand, I choose the right-sized tool and method to move the work forward.

Collaborate with intentWe designers translate truths into meaningful actionable things to other individuals. Success is, therefore, bringing teams together effectively.

Collaborate with intent

We designers translate truths into meaningful actionable things to other individuals. Success is, therefore, bringing teams together effectively.

 
 

Explore:

Design POV

Art work

Ideas